Tag Archives: livingwithheart

Personal Brands: Why You Should Have One

adventuresbeforedementia #heart“Happiness is when you think, what you say, and what you do are in harmony”       Mahatma Gandhi

And the Mahatma should know ’bout that stuff..

I have spent a truck load of time working on my personal brand in the last year or so.  My personal brand is #heart, and that’s my logo up above.   Behind this a credo which is the guts of it all.  For me living with #heart means acting with courage, intuition and love – this is my credo.  I’ve written about it before here, and about being authentic in my previous post here.

Working through all this took a great deal of time and I’ve written about it here but its been the most worthwhile exercise I’ve probably ever done, because it forced me to get to the heart of who I am and what I stand for, and because of this it now enables me to truly live my values. A personal brand says to the world “this is who I am” and more importantly “this is what I stand for”  As an individual it is incredibly important to me to live my values and what’s more its brought far more harmony to my life, and consequently more happiness.   It’s a wonderful feeling when all the parts of you are heading in the same direction.  Does that sound odd?  I used to feel scattered, with bits of me all over the place.  This process has enabled me to metaphorically gather myself back together and progress.  I imagined all those scattered little pieces tied to me with tiny ropes and all pulling in different directions, not a helpful image. But now I’m whole.  Phew!    The Mahatma was spot on with that quote at the beginning of this piece.

Figuring out my personal brand then made it  super easy to design a logo with the help of a professional.  It took about an hour of her time all up.  Instead of messing round with a bunch of random ideas I’d done 90 percent of the thinking before I even got to the designer, so I saved money.

Here’s why you need your own brand.

  1.  Decision making is easier because you filter it through your credo which is values based.
  2. You save money on products because you already know what is going to be in alignment with your values – 90 percent of the hard work is done when you work out your brand.
  3. You can apply your brand to your online presence – it becomes your image to the world.  People immediately know what you’re all about.  It doesn’t take a whole heap of effort on their part.
  4. Being able to stand up for what you believe in gives an amazing sense of self respect.
  5. Life is so much more efficient when you’re not fighting against yourself all the time!

I really really recommend going through this process, most of the work involved is thinking and that costs nothing.

May this be of use to you

Robx

 

Nailed It!

 

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When we first moved into our home nearly 20 years ago, the two goals that I had for this place were to feel as if you were entering into a personal Eden when you walked through the gate and to be able to see and hear the songbirds in the trees close to the windows.  The Eden one has been well and truly achieved for some time, but the songbirds have taken much longer – they’re all around the garden, and occasionally we will see one in a tree close to the house.

As of this morning I’ve nailed both of those goals.  Big Time.  I sat down at the computer to write this post and heard birdsong – I looked up and in the tree outside the window (I’m in a second storey room) was a Tui singing (listen to one here) and looking straight at me.  As he sang two of his friends came and joined him.  I’m sitting here literally crying as I write this.  I’ve done it, I’ve reached my goal and what’s more I’ve blasted right through it.  Oh. My. God.  What is even more incredible, and slightly uncanny was that this morning I was planning on writing a post about reprogramming my life.  It was as if the Universe was telling me.  You’re right Rob – you’ve achieved the stuff you wanted to in the first half, but now it’s time to go for it with the next part.  I’ve got so many ideas about what I want to do with this blog, and other social media accounts that I can’t wait.

I’m off for a celebratory cup of coffee and to plan my next post.  See you tomorrow.

May this be of use to you

Robx