Personal Brands: Why You Should Have One

adventuresbeforedementia #heart“Happiness is when you think, what you say, and what you do are in harmony”       Mahatma Gandhi

And the Mahatma should know ’bout that stuff..

I have spent a truck load of time working on my personal brand in the last year or so.  My personal brand is #heart, and that’s my logo up above.   Behind this a credo which is the guts of it all.  For me living with #heart means acting with courage, intuition and love – this is my credo.  I’ve written about it before here, and about being authentic in my previous post here.

Working through all this took a great deal of time and I’ve written about it here but its been the most worthwhile exercise I’ve probably ever done, because it forced me to get to the heart of who I am and what I stand for, and because of this it now enables me to truly live my values. A personal brand says to the world “this is who I am” and more importantly “this is what I stand for”  As an individual it is incredibly important to me to live my values and what’s more its brought far more harmony to my life, and consequently more happiness.   It’s a wonderful feeling when all the parts of you are heading in the same direction.  Does that sound odd?  I used to feel scattered, with bits of me all over the place.  This process has enabled me to metaphorically gather myself back together and progress.  I imagined all those scattered little pieces tied to me with tiny ropes and all pulling in different directions, not a helpful image. But now I’m whole.  Phew!    The Mahatma was spot on with that quote at the beginning of this piece.

Figuring out my personal brand then made it  super easy to design a logo with the help of a professional.  It took about an hour of her time all up.  Instead of messing round with a bunch of random ideas I’d done 90 percent of the thinking before I even got to the designer, so I saved money.

Here’s why you need your own brand.

  1.  Decision making is easier because you filter it through your credo which is values based.
  2. You save money on products because you already know what is going to be in alignment with your values – 90 percent of the hard work is done when you work out your brand.
  3. You can apply your brand to your online presence – it becomes your image to the world.  People immediately know what you’re all about.  It doesn’t take a whole heap of effort on their part.
  4. Being able to stand up for what you believe in gives an amazing sense of self respect.
  5. Life is so much more efficient when you’re not fighting against yourself all the time!

I really really recommend going through this process, most of the work involved is thinking and that costs nothing.

May this be of use to you

Robx

 

On Being Authentic

I had what Oprah calls an “aha” moment this morning during meditation.  It concerned the theme of my life.  You know how we all seem to have one overarching issue in our lives which keeps recurring until we deal with it?   For some it’s addiction,  for others it’s maintaining a long term relationship, or dealing with ill health.  Well for me it’s being true to myself.  And the myself that’s been showing up for a large part of my life has not been authentic.  It’s been the 1960’s white middle class female that I was brought up as.

Which would have been fine if it worked for me, but it didn’t.  All that good girl stuff about not being a tomboy, speaking quietly (well THAT didn’t work out!), being “a lady” whatever-the-hell-that-is.  I realized I’ve spent far too long fitting in, shutting up and shutting down.  Being quiet, not owning my feelings, my voice.  The recurring theme of my childhood was a parent saying ” you just have to be different don’t you?”  Ending up in a very conventional step-family didn’t help.  I seemed to be in trouble without even trying, just because I thought differently.  And being shamed for it.  Sadly, the result was that I tried so hard to fit in when I should have been running the other way.  Fast.  I always felt that there was something wrong with me.  I didn’t measure up and was somehow less worthy than everyone else and full of shame because of it.  And then to top it all off I became a librarian, how much more conventional can you get?    It’s getting harder and harder to stay in that box of conventionality where I’ve been all my life – the sides are bulging and the lid’s about to explode off.

After some fast walking and vigorous housework (always therapeutic!) today I decided game over.  End of. Caput. Fini.  The hell with fitting in.  I’ve finally grown up.

I chose my hashtag heart logo for this site because I wanted to live with heart.  All of my best decisions have been the ones where I’ve followed my heart and I’ve been authentic.  Now it’s time to put my money where my mouth is and actually do it.  Be creative, live life to the full and be the real me,  and on the way encourage others to do the same.  Life’s too short for anything else.

May this be of use to you

Rob

How to: Get Unstuck

Move your body, dance

This one is a major for me and I’ve only just discovered it.  Sad but true.  If I’m stuck I now MOVE.  And that means stuck with anything, life, writing, finances, any kind of problem, I move.

Moving means just that – it doesn’t have to be fancy, do whatever floats your boat.  Jiggle in your chair if you can’t do anything else.  If you don’t believe it works watch this video of Jesse Shand and be incredibly inspired.  It’s 21 minutes but worth the time.

Some of the things I do are:

  1.  Dance to music in my head, and not just in the privacy of my own home.  One of the beauties of being over 50 is that you being to not give a sh** about what other people think.  It’s incredibly freeing.
  2. Put some real dance music on and go for it.  LOUDLY!
  3. Short bursts of high intensity exercise – burpees, press-ups, star jumps, anything.
  4. Go for a run or a good long walk.

Whatever happens I come back refreshed and often with a solution, or at the very least I feel a whole heap better about the situation.  My non-scientific explanation for this is that it gets you out of your head and back into your body and for some reason this really WORKS.  Scientists would probably say that it’s something to do with the movement revving up endorphins in the brain.  Who cares.  Just try it.  It really freakin’ works!

May this be of use to you

Robx

 

 

How To: Do The Best You Can With What You Have

ingenuity do what you can with what you have

This image looks like the stuff that gets confiscated at airport security!  The point of this post is that all of us have unused resources and untapped abilities.  We are far deeper and more capable than we ever realize and when we look, really look we have so many more resources at our disposal than we realize.  Loads and loads and loads.

Ask anyone running a social service and I’m sure that the universal response will be that there’s never enough funding to support the level of service that’s required. In an ideal world there are always programmes that should be or could be run to improve outcomes for users.   One of the most meaningful lessons I learned from running a public library was to do the best you can with what you have right now.  It has been one of my most valuable life lessons, and I’ve really taken it to heart.  To quote General Patton:

“A good plan, violently executed now, is better than a perfect plan next week”

In this less than ideal world this is so true, having a little pressure put on us brings out our creativity.  We begin to look at the resources we have at our disposal in a different way and often the simple solution we arrive at is frequently the best one anyway.

Not that there’s anything wrong with money but sometimes spending it is taking the easy way out.    Yes many of us need more of the stuff, but until we increase our level of abundance we’re going to have to use our ingenuity to get where we want to go.

Here’s what I do :

  1.  Be organized.  This is crucial – if you don’t know what you’ve got at your disposal then you’re sunk before you start
  2. Store like with like, not all over the house.  Once you’ve done this you’ll realize just how abundant you really are, and if you ever forget just look at the pile of ballpoint pens you’ve accumulated!
  3. Get rid of the real junk – you’ll know what it is and if you don’t then read The Life Changing Magic of Tidying Up and you’ll get the idea.
  4. Now the fun begins – get creative – what can you sell, upcycle or repurpose? If you’re stuck check out Pinterest and tap into a community of ingenuous people.

Once you get the hang of it this approach becomes addictive.  Living on a tight budget is not all bad, it’s definitely brought out my creative side.  Now if I go to buy something I ask myself a) if I really do need it? and b) is there something at home I could use instead?  Nine times out of ten there is.  Recently I needed something to keep kitchen scraps in until they got put out on the compost heap to avoid making ten trips out there a day – especially in a southern winter.  I eventually found a spare stainless steel casserole dish I was no longer using.  It works perfectly – stores  a day’s worth of scraps and the lid keeps the flies off and better still it cost me nothing.  We ALL have these types of solutions at our fingertips.

May this be of use to you

Robx

 

 

Nailed It!

 

bird-759545_1920

When we first moved into our home nearly 20 years ago, the two goals that I had for this place were to feel as if you were entering into a personal Eden when you walked through the gate and to be able to see and hear the songbirds in the trees close to the windows.  The Eden one has been well and truly achieved for some time, but the songbirds have taken much longer – they’re all around the garden, and occasionally we will see one in a tree close to the house.

As of this morning I’ve nailed both of those goals.  Big Time.  I sat down at the computer to write this post and heard birdsong – I looked up and in the tree outside the window (I’m in a second storey room) was a Tui singing (listen to one here) and looking straight at me.  As he sang two of his friends came and joined him.  I’m sitting here literally crying as I write this.  I’ve done it, I’ve reached my goal and what’s more I’ve blasted right through it.  Oh. My. God.  What is even more incredible, and slightly uncanny was that this morning I was planning on writing a post about reprogramming my life.  It was as if the Universe was telling me.  You’re right Rob – you’ve achieved the stuff you wanted to in the first half, but now it’s time to go for it with the next part.  I’ve got so many ideas about what I want to do with this blog, and other social media accounts that I can’t wait.

I’m off for a celebratory cup of coffee and to plan my next post.  See you tomorrow.

May this be of use to you

Robx

Why Adventures?

adventures, explore, freedom

This blog is called Adventures Before Dementia because I aim to fit in as many as humanly possible before I shuffle off this mortal coil.  Hopefully by having an excess of Adventures the Dementia part of the title will never happen or at least be as minimal as possible!   I aim to have all kinds of adventures and not just travel ones, even if they are my most favourite kind.   Adventures of the mind, the heart, the soul, adventures of the spirit and last but by no means least, creative adventures.

Why?  Just because.  Just because everybody needs Adventures, proper ones spelt with a capital letter.  Serious Adventures.  We need them in order to grow as individuals.  We need them to make our life interesting, to give us something to look forward to and something to remember in the dark days of winter, we need them to rise above the humdrum, the run of the mill.  For in adventuring we find freedom……

May this be of use to you

Rob

How To Find A Mentor For Free

mentor, online, finances, free, learning, self help,

Two words:  Look online.  Back in the day to find a mentor,  the standard advice was to do your research and find someone in your industry that you respected and whom you thought might be helpful and then write to phone them with a request to mentor you.  I’ve always found this approach cringe worthy.  I really really really dislike the whole attitude of asking someone to be your mentor when you don’t know them because it’s an enormous ask and a significant time commitment for the other person, so why should they bother, what’s in it for them?

We are so fortunate now that we can access the world’s knowledge online.  We don’t need to awkwardly ask a stranger for a favour to be our mentor.   There is knowledge from the world’s greatest in any given sphere of accomplishment online at the drop of an internet connection.  Lucky old us –  we can now learn for free from so many amazing people.  I need repetition for something to stick, so  I can watch You Tube videos or listen to podcasts over and over and over again until I’ve got the point.   Fortunately I don’t need to go to the thousand dollar seminar ten times.   And the wonderful thing is that this is all available to us for zilch, nada, nothing.

Apart from a bad Amazon Kindle habit I hardly ever pay for information online – most of what I need is free and I can try out dozens of different options to see which work best for me and are aligned with my values.   Every day sees another offer for an e-course come into my inbox or Facebook feed, most of which are from people I’ve never heard of and I really do wonder why they think I should buy their courses.   At present I’m happy to ignore the whole lot and do my own research until I’ve developed a little more discretion, and a little more clarity about the exact things I need to learn and who I want to learn them from.

Personal finances and investing are my weak point, so I am investigating sources of information for that right now.  What do I want from a  mentor?  Someone to copy, someone to tell me where I’m going wrong, to point me in the right direction, to kick me in the butt if necessary, to inspire me.  Most definitely to inspire me.

But most of all mentors are people I’d like to curl up with on a comfy sofa in the corner of a room with a good bottle of red wine and have a long and far reaching chat with.  It’s that simple.  Imagine doing that with Tim Ferriss or Oprah or my favourite of the moment – Tony Robbins.  They’re not that special or different from the rest of us, they don’t have superpowers – they’ve just been through tough times and they’ve made it out the other side successfully.  We can learn from them.  The only real difference is that they didn’t give up on their dreams.  These people grind it out, are focused and know exactly where they’re going.

It’s not just the big name celebrities who are worth watching/listening to either- there are loads of videos on You Tube from  ordinary people doing cool stuff and living their dreams.  We just need to watch listen and learn and realize that if anyone has done this before then we can too.  

So check out You Tube, Reddit and Podcast Addict.  Dive down that internet wormhole and see where it leads you.  Listen, learn and most of all TAKE ACTION.  I wish you well my friend.

May this be of use to you

Rob

 

 

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